I want you to imagine something. Imagine every golf shot you’ve ever hit in your life. The ones on the range, the ones on the course and even the ones in your backyard. How many swings do you think you have taken?
Now imagine that you had the data from every single one of those swings compiled into one place to dissect and analyze to make your golf game as great as it possibly could be.
When it came to developing the next advancement in our driver technology, the TaylorMade R&D team did exactly that. For over 20 years, we logged more than 11 million shots taken by amateur, collegiate and professionals of all skill levels and swing types.
Amongst all the things we learned, perhaps the most important was how to connect a swing type to the appropriate shaft type. In a traditional fitting, this would be done through analyzing clubhead speed, launch angle and spin rate.
However, the data told us to change that. Instead of fitting for flight, our engineers explored fitting for what’s right for the individual golfer’s swing. The easiest way for a fitter to do this is by assessing the golfer’s clubhead rotation profile.
Find out more at www.taylormadegolf.com.
